https://vdrtechnology.blog/should-you-consider-dropbox-data-room-for-your-business-needs/
To select the right Data Room solution that is suitable for your business, you must first know what you want it to do. Different companies will have different goals for their Data Room; from ensuring data security, enhancing the governance and relationships with investors and stakeholders to making document management processes more efficient or supporting corporate transactions such as M&A deals and fundraising rounds.
The most frequent use for a virtual Data Room is to enable due diligence during a transaction. When a company is seeking an investment or entering into strategic partnerships with other organizations, they must review an extensive amount of documents. A Data Room can be a secure space for sharing this information, and can speed up the process of making deals.
A good Data Room will provide features that help with due diligence, for example, encryption of data in transit and at rest Two-factor authentication; audit trails for every user’s activities; a variety of permissions protocols; and methods to stop unpermitted sharing or access. Additionally, it will offer the ability to erase sensitive information from documents, which can be a time consuming task when done manually.
After a company has uploaded 1st party information to a Data Clean Room, they can then develop aggregated insights without identifying individual individuals and then send them to an editor, publisher DSP or an ad network to measure. For example, a brand could make use of an aggregated look-alike group created in a Data Clean Room to target new customers in its Google advertising campaigns.
